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Privacy Policy

Your personal information

This privacy policy explains how we collect and process your personal data. Personal data, or personal information, means any information about an individual from which that person can be identified. This includes information that you tell us, what we learn from you and the choices you make about the marketing you want us to send to you. This policy explains how we do this, what your rights are and how the law protects you.

Changes to data protection law

The law in relation to data protection changed on the 25 May 2018 when the General Data Protection Regulation came into force in the United Kingdom and across Europe.

Given this relatively recent change to the law, there may also be further changes which we will be required to make to this privacy policy – we will notify you every time we make a change to this policy. We may need to ask you to agree to the changes, or refresh your consent to us using your personal information

Who we are and how you can contact us

We are BetConnect Ltd. Our registered office is at 42-50 Hersham Road, Walton-On-Thames, Surrey, United Kingdom KT12 1RZ. We are licensed by the Gambling Commission of Great Britain.

You can contact us by email at If you need to you can write to us at our registered office (see paragraph above).

Our representative for all queries in relation to this policy and your data protection rights can be contacted on

When we refer to our website, we mean our website at All references to the site in this policy shall include the site as operated on any device, including computers, tablets and phones, and shall apply equally to the mobile application of the site

Where we collect your personal information from

We may collect personal information about you in the following ways:

Data you give to us:

  • Data you give to us when you register to use our services
  • When you use our website
  • In emails or letters to us
  • If you take part in our competitions or promotions
  • When you give us feedback

Data we collect when you use our services:

  • Payment and transaction data
  • Profile and usage data, including data we gather from the devices you use to connect to those services such as computers and mobile phones, using cookies (please see the paragraph at the end of this policy for further details) and other internet tracking software.

Data from third parties we work with:

  • Identity verification data from GB Group
  • Government and law enforcement agencies

Data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity data – name, username, title, date of birth and gender
  • Contact data – postal address, email address or telephone numbers
  • Financial data – bank account and payment card details (please note, once collected, this financial data is stored and used by our third party payment provider, Kalixa Accept Ltd)
  • Transaction data – details about payments to and from you and other details of services you have purchased from us
  • Technical data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
  • Profile data – your username and password, transactions made by you, your interests, preferences, feedback and survey responses
  • Usage data – information about how you use our website and services
  • Marketing and communications data – We may periodically receive data about you from third party service providers with whom we work closely. These third party sources include, but are not limited to, advertising and social media networks, analytics providers, and search information providers. We also collect your preferences in relation to receiving marketing from us, selected third parties as well as your general communication preferences.

We may collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any special categories of personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How we use your personal information

Your privacy is protected by law.

We are only allowed to use personal information about you if we have a legal basis to do so, and we are required to tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information.

In some circumstances we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have set that out in the table below.

What we use your personal information for What personal information we collect Our legal grounds for processing Our legitimate interests (if applicable)
To register you as a new user of our services (including identity verification) Identity Data Contact Data
Financial Data
Marketing and communications data
Performance of a contract with you Our legitimate interests Our legal duty Your consent Keeping our records up to date, working out which of our services may interest you and telling you about them. Defining types of members for new services. Seeking your consent when we need it to contact you. Being efficient about how we fulfill our legal and contractual duties. To study how members use our services, to develop them, to promote and grow our business and to inform our marketing strategy
To allow our third party payment provider (Kalixa Accept Ltd) to effect transactions in connection with your use of our services. Identity Data
Contact Data 
Financial Data 
Performance of a contract with you Our legitimate interests Being efficient about how we fulfil our legal and contractual duties Complying with rules and guidance from regulators
To manage our relationship with you, including notifying you about changes to our terms or privacy notices Identity data 
Contact data 
Transaction data 
Profile data
Performance of a contract with you Necessary to comply with a legal obligation Our legitimate interests To keep our records up to date
To administer and protect our business and our website Transaction data 
Technical Usage data
Our legitimate interests Compliance with our legal obligations Running our business, provision of administration and IT services, network security
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity data 
Contact data 
Marketing and communications data 
Usage data 
Profile data
Our legitimate interests To study how members and non-members use our services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products / services, marketing, customer relationships and experiences Usage data Performance of a contract with you Our legitimate interests Being efficient about how we fulfil our legal and contractual duties
To make suggestions and recommendations to you about services that may be of interest to you Identity data 
Contact data 
Marketing and communications data 
Usage data 
Profile data
Our legitimate interests To develop our services and grow our business. To study how members and non-members use our services, to develop them, to grow our business and to inform our marketing strategy.

Who we share your personal information with

We may share your personal information with any of the following organisations, for the purposes of providing the services which you have requested from us:

  • Our third party payment provider, Kalixa Accept Ltd. (or such other third party payment provider appointed by us from time to time) who process your financial data on our behalf in order to facilitate your transactions in relation to our website.
  • GB Group (or such other third party identity data service provider appointed by us from time to time) for identity verification purposes.
  • Authorised credit reference agencies.
  • Agents and advisers that we use.
  • HM Revenue & Customs and other regulators or authorities.
  • Anonymised betting information may be shared with third-party partners.

You can find details of how these third parties use your personal information by looking at their privacy policies, all of which should be available on the relevant websites, or on request.

We require all organisations who we share your data with to respect the security of your personal data and to treat it in accordance with the law. We do not allow any of our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Failing to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services via our website). In this case, we may have to cancel your user account or a service you have with us but we will notify you if this is the case at the time.

Third party links

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice or policy of every website you visit.

Transferring your personal information outside the EEA

The EEA is the European Economic Area, which consists of the EU Members States, Iceland, Liechtenstein and Norway. If we transfer your personal information outside the EEA we have to tell you.

We do not transfer your data outside of the EEA.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (including the ICO) of a breach where we are legally required to do so.

How long do we keep your personal information

We will keep your personal information for as long as you are our customer.

After you stop being a customer, because you have stopped regularly using our services, we may keep your personal information for up to 2 years for one of the following reasons:

  • To respond to any questions or complaints from you
  • To maintain our records
  • To comply with laws applicable to us
  • To comply with regulations to which we are subject


We may use your personal information to tell you about relevant goods or services and any upcoming offers or special events.

We can only use your personal information to send you marketing messages if we have either your consent or a legitimate interest to do so.

You can ask us to stop sending you marketing messages at any time – you just need to contact us, or use the opt-out links on any marketing message sent to you.

We will get your express opt-in consent before we share your personal data with any company other than us for marketing purposes. You can ask a third party company to stop sending you marketing messages at any time, by adjusting your marketing preferences in relation to that company or by using the opt-out links on any marketing message sent to you.

Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of purchasing our services or any other transaction between you and us.

Your rights

You have certain rights which are set out in the law relating to your personal information. The most important rights are set out below.

Getting a copy of the information we hold

You can ask us for a copy of the personal information which we hold about you, by writing to us FAO Daniel Schreiber at 42-50 Hersham Road, Walton-On-Thames, Surrey, United Kingdom KT12 1RZ. This is known as a data subject access request.

You will not have to pay a fee to access your personal data, unless we believe that your request is clearly unfounded, repetitive or excessive. In such circumstances we can charge a reasonable fee or refuse to comply with your request.

We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month and in that case we will notify you and keep you updated.

Telling us if information we hold is incorrect

You have the right to question any information we hold about you that you think is wrong or incomplete. Please contact us at (FAO Daniel Schreiber) if you want to do this and we will take reasonable steps to check its accuracy and, if necessary, correct it.

Telling us if you want us to stop using your personal information

You have the right to:

  • object to our use of your personal information (known as the right to object); or
  • ask us to delete the personal information (known as the right to erasure); or
  • request the restriction of processing; or
  • ask us to stop using it if there is no need for us to use it (known as the right to be forgotten).

Please contact us at (FAO Daniel Schreiber) if you want to exercise any of the above rights. There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Withdrawing consent

You can withdraw your consent to us using your personal information at any time. Please contact us at (FAO Daniel Schreiber) if you want to withdraw your consent. If you withdraw your consent, we may not be able to provide you with certain products or services.

Request a transfer of data

You may ask us to transfer your personal information to a third party. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Making a complaint

Please let us know if you are unhappy with how we have used your personal information by contacting us at (FAO Daniel Schreiber).

You also have a right to complain to the Information Commissioner’s Office. You can find their contact details at We would be grateful for the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We may use the following cookies in relation to your use of our services:

  • Strictly necessary cookies.These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and make use of payment services.
  • Analytical/performance cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies.These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

By accessing, continuing to use or navigating through BetConnect you accept that we will use certain browser cookies to improve your customer experience with us. We only use cookies which will improve your experience and will not interfere with your privacy. Please refer to our Cookie Policy for further information on our use of cookies and how you can disable or manage their use should you wish.

Except for essential cookies, all cookies will expire after 30 days.